October 2011

What does an SEO agency gearing up for a client review, an advertiser trying to showcase media to potential buyers, a business head trying to prove his worth to an investor, and an  in-house analyst trying to streamline ecommerce operations have in common? The heartburn of having to put together a meaningful story from the exhaustive data in their Google Analytics account. First, pulling out the right information and tying it together in a neat presentation for the report is at least a half day’s work (on a good day). And since website information changes rapidly, the report could get obsolete before it even gets presented. And finally, the routine of pulling out fresh data, exporting it to Excel to run some numbers and putting that back into PowerPoint is just downright boring.

But what if you did not have to do any of this? If you could just create your presentation once and have it updated in real-time? Sounds unbelievable, right? In this post we’ll show you how oomfo can ensure that your analytics presentations are always up-to-date, every time!